Hot Sails Maui The road less traveled. Hot Sails Maui has never been a company to follow the pack. Their ingenuity shows in their innovative product design and they needed an ad campaign to match. Rather than clog the magazines with yet another close-up of a pro sailor accompanied by mind-numbing techno-babble, they wanted to distinguish themselves with their attitude. We had almost as much fun coming up with the ads as we did sailing with the company founder that afternoon! Eat. Sleep. Sail. Hot Sails Maui.