LP Composites High Fiber, Low Cholesterol. And we're not talking Bran Flakes. Carbon-and-Kevlar-fiber specialist LP Composites was looking for an image that was techie yet appealed to their market ... free-riding, thrill-seeking, downhill and cross country mountain bikers. Consumer catalog, logo treatments, national magazine ads, hangtags, POP, studio and lifestyle photography plus a web site. Of course extensive product field testing and market research was necessary ... on our mountain bikes!